Is the “New Self-Adjusting Lens Technology” advertised online legit?
Blog Vol 7.14. Is the “New Self-Adjusting Lens Technology” advertised online legit?
Somebody at bluelumeshop.com pushed the send button last weekend: on YouTube and the weather app, the promoters of these glasses started an enticing campaign.
Sounds great, but what exactly is it? Is it new? Upon some research, the “technology” is some type of progressive lens (invisible bifocal), drilled frames (no frame around the lenses), transition lenses (tinting that adjusts to lighting conditions), durability (their website shows a truck driving over a pair of glasses which are unscathed by the encounter), and blue filters (for screen related blue light) all in one pair of glasses, shipped to your door in 2-3 days with a 90 day moneyback guarantee (minus shipping and handling costs) and a 10 year warranty for the low, low, low price of $62.99 Canadian. Nothing new here, except glasses surviving being driven over by a transport truck!
The promises are hope inspiring: reduced headaches, better sleep, one pair of glasses for everything (near, far, sun, screen), lightweight comfort, no eye exam necessary, indestructible, inexpensive, and for 10 years no worries.
Too good to be true?
Yes.
There are no names, addresses, or method of contact (except email). There is no support for any of the claims, none. The half dozen reviews are glowing, of course, but not independent. The disclaimers separate the website designers and the provider, at length. The site also pushes you to buy multiple pairs, why?
What someone did was put outdated technology in a cheap frame and lens material, coating it with some form of light changing material, and mass produced it. Even at this introductory cost, the people behind this are making bundles. Not the first time for this marketing concept, and not the last time either.
After close to 40 years in practice in a variety of settings, educational, retail, and private practice, I will tell you that you don’t get something for nothing. Do not buy these glasses. Your problems will not be solved so easily, however appealing the idea.
The key word in health and eyecare is prevention.
Ideally, we would educate our patients, provide timely eyecare and regular eye exams in view of preventing problems. The burgeoning field of myopia management is a great example. We now know that 2 hours of daylight slows myopia, that reducing screen time helps, that using defocus in contacts or spectacles or with atropine use all help, that what we eat helps. Unless we sit down with mom and dad and discuss these issues, and put them into practice, we will not be able to stop the rising number of kids developing high myopia. Prevention is key and regular monitoring is key, but that takes early detection, education, and adopting good habits.
This same paradigm can be applied to many other eye health issues. The problem with ordering glasses to take care of your eye problems is that you are not addressing the actual issues. We see you for eye exams and work with you to prevent conditions like dry eye, macular degeneration, glaucoma, and now myopia for children. We work with you to get a prescription that is tailor made for your eyes right now and make sure that your glasses fit comfortably and meet your needs. The solutions and treatments are more holistic, involving personal care, lifestyle changes, and adopting good habits.
Real solutions are balanced, long-term, and have a cost. Do yourself a favour, call Burlington Eyecare first; let us perform a thorough eye exam and discuss your options.
‘til next week,
the good doctor
